LinkedIn is the #1 Professional Networking site with more than 85 Million members and it seems to be the most powerful social networking site also. It is time that you should utilize LinkedIn for your business. It helps all businesses. Have you created a LinkedIn profile and didn’t know to use it effectively. Here are some suggestions to make the most out of LinkedIn:
Individual : As a first step, create a profile as individual and complete the details
Company Page : Create a company page with all details included like logo, overview, website, specialties and statistics. Make sure current employees link to the page.
Join Groups : Join groups related to your industry and where your customers will be.
Create Groups : Also we can create a group based on subject matter expertise and make it active with discussions, posts, etc. It is best to approve new members rather than have an open access.
Discussions : Start group discussions and keep the conversation going. We can have links to the company website for the discussions and posts (Share articles).
Answers : Q&A can help in both ways. A) Search and get answers. B) Answer questions and prove expertise so that you can increase contacts.
Research : Do market research and gain knowledge with polls about your services/industry or general things and share the results to create awareness.
LinkedIn URL : Publish your LinkedIn URL Business/Individual on business cards, email signature, email newsletters, web sites and brochures, etc. which adds credibility.
Status update : Your Status update is the best way to let others know about your recent happenings, achievements, news, etc . You can also link that to other accounts like Facebook, Twitter, etc
People search : Use People search to know about and get connected with the prospects/suppliers/vendors/partners
LinkedIn widgets : Post presentations about your company using LinkedIn widgets.
Recommendations : Use Recommendations to recommend and get recommended. LinkedIn recommendation can act as testimonials by customers.
Applications : Make use of various applications available on LinkedIn to add details to your profile
Getting Connected : Use First Degree connections for getting linked with others
Company Updates : Post updates on company and employees status page with the latest updates about company like product releases, achievements, awards, etc.
Blog : Import company blog in the news section by adding the RSS feed address of your blog
Purchase ad : Buy a LinkedIn direct ad and customize ad so that only your target market will see the ad
Make best use of ‘Custom Company Profiles’ to add more features like videos, polls, etc but at a cost
Given are some of the hints on how to use LinkedIn. Each point here is a chapter by itself and has more applications to make business more efficient. Still wondering on how to use LinkedIn for the betterment of business, know more at SocialNetGate.
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