LinkedIn announced new company status updates, that will now let members receive further insights — breaking news about the company, employee moves, relevant job opportunities or the latest on their products and services including multimedia content — directly from the companies they follow.
Company Follow was launched earlier for professionals to follow companies on LinkedIn. The new "company status updates" option has made it easier for companies to communicate with their audience or people who follow them on LinkedIn — whether it’s employees, customers or prospects.
There was already an option to follow a company. So now if you follow companies you’ll start seeing status updates shared by the company in your homepage news feed. This will not only keep you informed of insightful content from companies you follow, but will also let you comment, like or share it.
There are millions of companies with company pages on LinkedIn. They now have the ability to customize and share more valuable insights with their followers.
With this new release, companies will have the flexibility to share the latest on the company directly to all of their followers on their company page’s “Overview” tab.
Status updates can be up to 500 characters long and can support URLs with multimedia as well. Given that any LinkedIn member can comment, like or share it, this is a great way to build engagement with customers, potential employees and prospects alike.
To learn more on how to turn this feature on for your company go here.
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Read the original post at LinkedIn Blog – New Company Updates: Learn more about the Companies you follow on LinkedIn