More is More…..or is it?
Is more, more; or is less more? Huh?? In the case of social media, it’s both.
While you want to have a presence in as many networks that are relevant to your business, you don’t want the content to seem “spammy”. Carefully selecting the way you engage and publishing thought-provoking content is omnipotent. So go ahead and feel free to join every network, just make sure that what you’re posting isn’t boring or drab, which can lead to dropped friends, fans or followers.
Pass It On….Going Viral
“Like” and “share”. What’s the tipping point of something going viral? Sharing. Content sharing is the key to virality. So in this case, the more “shares” and “likes”, the more exposure. Viral marketing takes place in the form of video clips, blogs, games and now Facebook apps. Your job as a brand or business is to get people who are heavily involved in social media to pass on your content. Remember, the idea here is to translate these applications into dollars.
M. Del Coto, Ambassador for SocialNetGate