This is a continuation to our previous posts on Social Media Marketing Strategy
The third and important phase in a social media campaign is "Social Media Engagement".
It is important to make your customers interested in your business and using social media for that purpose is essential. Social Media Engagement is the process of keeping yourself constantly engaged with people who are interested about your business on Social Media.
People follow your Social Media presence to get interesting content, to share their thoughts about your business/brand, to know about your future plans, to get special discounts, to voice their opinions and a lot more.
You need to constantly watch your social media space. Apart from posting useful and interesting contents, you need to check for users' comments/feedback.
Responding to the comments/feedback will make your business more personalized. That gives your customers a feel that they are having a relationship with business or being part of the business.
Ignoring users' feedback on the social media space could trigger negative returns to your social media presence and organization as a whole
So it is critical to have an engagement with those people on social media to take your business further closer to the audience.
Some of the common engagement tasks can be:
## On Facebook, allow the people, who like your page, to post contents on your page wall. Reply to the content posts and keep them engaged with your page.
## On Twitter, send direct messages or use @ feature to post replies to individuals.
There are more such social media sites and actions to have your brand popularized through engagement.