It is here, folks. We know it will happen soon. We thought Netflix will be the one doing it. But it is Amazon that is doing it and doing it BIG. Now, you can produce primetime comedies just for Amazon Instant video.
Digital programming consumed by viewers connected over social media is NOT in the distant future.
Btw, what will we call the awards for the programming in this arena ? Digital Emmy awards or in short, Dimmy awards ?