Facebook rolled out Lookalike audiences – Lookalike Audiences: A New Way to Reach Potential Customers
This will be familiar to Facebook users who have been creating and running ads campaign on Facebook.
The recent update is that, in addition to creating Custom audiences, you can create audiences similar to Custom Audiences. This helps you to reach potential customers who are similar to your custom audiences.
For example, you can create a list of custom audiences who have participated in a Facebook contest that you ran, then create lookalike audiences who will be similar to your custom audience.
This is available for Power Editors only
To create a lookalike audience(From Facebook Help Center):
- Go to Power Editor and select the Audiences tab on the left
- Create a custom audience using a list of email addresses, phone numbers or Facebook user IDs in
- Select this custom audience and click Create Similar Audience
- Choose the country where you'd like to find a similar set of people and select whether you want to optimize for similarity or greater reach
- Click Create
Note: it may take 6-24 hours for your lookalike audience to be ready for targeting.
Marketers who had the leverage to use it as a beta has had better results (ranging from 60% to 90% better results) on using lookalike audiences feature.
Try this option now and let us know your experience…