While we all were busy noticing Facebook updates and Google+ updates Pinterest released 2 important updates:
1. Pinterest Web Analytics
Pinterest announced Analytics last week. Read more from Pinterest blog – Introducing Pinterest Web Analytics
The data available via Pinterest Analytics are:
Pins – the number of pins from your website.
Pinners -the number of people who pinned from your website.
Repins – number of times pins from your website were repinned on Pinterest.
Repinners – number of people who repinned your pins.
Impressions – number of times your pins appeared on Pinterest in the main feed, in search results, or on on boards.
Reach – number of people who saw your pins on Pinterest.
Clicks – number of clicks to your website that came from Pinterest.
Visitors – number of people who visited your website from Pinterest.
These are the important analytics that help you to know the return(ROI) you get from Pinterest efforts. This helps you in spending efforts on Pinterest Engagement wisely. Check how the Analytics page looks at the bottom of this post…
There are many third-party apps providing Pinterest Analytics. They provide with in-depth details while the basic and essential insights are given by PInterest itself. It has to be noted that impressions and reach are not given by any third-party apps.
Read to know more about Pinterest Web Analytics
This Pinterest Vimeo video explains more about the analytics feature
Pinterest Web Analytics Walkthrough from Pinterest on Vimeo.
2. Pinterest New Profile Look
Check Pinterest's announcement on New profile look – Our New Look: More Ways to Discover What You Love
Pinterest informed on this earlier this year!
New discovery features is the important update on this new look. There were other users feedback included like being able to get back to the earlier browsing pins/pages without any hassle. Also read these earlier notes/messages:
Switch to Pinterest's new look
Having these updates, the need of the hour from Pinterest is API access. It's be great if they roll out API access to limited third-party partners.
The important note here is that to have these updates on your profile or business on Pinterest, you should have verified your website on Pinterest
Go through these features and options and share your feedback as comments below. Also Check our Pinterest Profile!
SocialNetGate - Social Media Management 
August 4, 2013 at 7:36 pm
Good site you’ve gotten there.